Every year the phone directory guys make their rounds pushing their small business marketing solutions. A solution that has shifted from phone book ads, now to online advertising, search optimization, and even websites.
The directory guys had no choice but to follow consumer behavior away from the printed directory to online resources. The problem is the phone book guys are doing it wrong. And they’re charging a premium price to do it, because the sales guys are good making it hard to say no.
To help uncover a few important facts about their services, we’ve assembled a list of questions every YP sales guy should be asked.
They say the pioneers take the arrows and the settlers take the land. This is most certainly the case with the Internet. For the average small business, the last 20 years has been a roller coaster ride with hit and miss results online.
The landscape has evolved and the technology has matured. Along the way, a whole lot of information has been gathered. Now the data is in and the results are clear. The best practices for small business to succeed online are written. All it takes is well built website and five core ongoing activities.
In 2013, a new generation of adults has emerged that has never known a world without the Internet. How do you think this new generation feels about your company? Hint: it has a whole lot to do with the condition of your online presence.
The days of uncertainty and neglect of the interactive space are gone. The Internet has come of age. Your company’s online presence is more critical than ever, and growing more critical every day.
Here are five basic things that every online presence, including yours, should be doing to stay current:
ou’ve probably received email spam and unsolicited phone calls from individuals selling Search Engine Optimization (SEO) services. SEO is critical to the success of any website, as it is the driving force for your website to receive better rankings in the search engines. We’ve compiled a list of things that you should know about SEO:
Win new business and develop competitive advantages while protecting your online reputation and growing your social reach. See How the Web is Won