4. Fails the five second test – It should take 5 seconds for a new visitor to determine what the site is about and what to do next. The website manager must prioritize content and functionality to avoid cluttering the interface and creating confusion with users.

3. Poor Information design –Confusing interfaces come from poor information design. A good web manager knows that information design is the key creating websites that people find easy to use.

2. Out of date content – Nothing screams neglect like old stale content. And nothing kills your search ranking faster that a static website. Good management means fresh, up-to-date content.

1. No clear call to action – If a website has a purpose, it must have goals. When there’s no call to action, the site is obviously not being managed to achieve any goals. Which also implies the website doesn’t have a clear purpose.

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