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Category Archives: Content Matters

WARNING! Don’t sign another contract with Yellow Pages before reading this.

WarningEvery year the phone directory guys make their rounds pushing their small business marketing solutions. A solution that has shifted from phone book ads, now to online advertising, search optimization, and even websites.

The directory guys had no choice but to follow consumer behavior away from the printed directory to online resources. The problem is the phone book guys are doing it wrong. And they’re charging a premium price to do it, because the sales guys are good making it hard to say no.

To help uncover a few important facts about their services, we’ve assembled a list of questions every YP sales guy should be asked.

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The Golden Rule of success for small business websites


While there are virtually an infinite number of ways to spend money on web and social media, success is never guaranteed.

Many small business owners struggle with choosing the proper activities to invest in, and way too often the most important activity of all is overlooked or dismissed.

The Golden Rule for small business online programs has been written, and those that follow this rule are winning new business and succeeding online. Without exception, The Golden Rule applies to every single small business website.

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Five simple steps to a successful online presence

fivesThey say the pioneers take the arrows and the settlers take the land. This is most certainly the case with the Internet. For the average small business, the last 20 years has been a roller coaster ride with hit and miss results online.

The landscape has evolved and the technology has matured. Along the way, a whole lot of information has been gathered. Now the data is in and the results are clear. The best practices for small business to succeed online are written. All it takes is well built website and five core ongoing activities.

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This Birthday Cake Should Change the Way You Think

In 2013, a new generation of adults has emerged that has never known a world without the Internet. How do you think this new generation feels about your company? Hint: it has a whole lot to do with the condition of your online presence.

The days of uncertainty and neglect of the interactive space are gone. The Internet has come of age. Your company’s online presence is more critical than ever, and growing more critical every day.

Here are five basic things that every online presence, including yours, should be doing to stay current:

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Why Your Company Needs an Online Library of Content

We highly advocate the creation of an online library of relevant content for our business customers. This may not make perfect sense to some business owners who have traditionally purchased a brochure website or simple online presence in the past. Here are the reasons why, and why this should really concern you as a business owner if you have not already began this process.

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