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Category Archives: Content Matters

Anatomy of an Effective Call to Action (C2A)

Long gone are the days of free or home-grown websites. Internet users are becoming more savvy, and they have grown accustomed to great interface designs provided by the big players such as Google, Facebook, and Microsoft.

Without providing your visitors a simple interface built for their experience, they will become frustrated and bored, and then leave without the information they desire from you.

Your website must provide visitors with a very simple path forward. Your Call-To-Action (also referred to as C2A) must be shown prominently on the website, and should be a simple action-oriented message that anyone can understand. For small businesses leveraging the Internet to generate new sales, the following C2A’s could be used:

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How-to: Create a competitive advantage with your website.

The web is not going away any time soon. It’s not even finished growing up yet. And your organization is under growing pressure to do more online, even if you don’t realize it yet. It’s no wonder so many organizations view their websites as growing cost centers.We agree the web is a growing part of every organization’s future. And that growth can mean growing benefits too.

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