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Category Archives: Online Marketing

If Your Company’s Website is a Sunken Cost, You’re Doing it Wrong


In late 2015, most businesses are on their 3rd, 4th, or 5th iteration of their website. So, you know the pain of dealing with a local web agency. What an uncomfortable feeling, knowing that you must have a web agency, but not wanting to deal with one. And to top that off, you don’t want to spend more money on a new website, because it’s just a sunken expense, a necessary evil that negatively impacts your margin.

And after the website is online, you don’t want to call your web agency, because you know it will just result in another invoice. For you, having a web agency has been akin to having your lawyer.

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WARNING! Don’t sign another contract with Yellow Pages before reading this.

WarningEvery year the phone directory guys make their rounds pushing their small business marketing solutions. A solution that has shifted from phone book ads, now to online advertising, search optimization, and even websites.

The directory guys had no choice but to follow consumer behavior away from the printed directory to online resources. The problem is the phone book guys are doing it wrong. And they’re charging a premium price to do it, because the sales guys are good making it hard to say no.

To help uncover a few important facts about their services, we’ve assembled a list of questions every YP sales guy should be asked.

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Five simple steps to a successful online presence

fivesThey say the pioneers take the arrows and the settlers take the land. This is most certainly the case with the Internet. For the average small business, the last 20 years has been a roller coaster ride with hit and miss results online.

The landscape has evolved and the technology has matured. Along the way, a whole lot of information has been gathered. Now the data is in and the results are clear. The best practices for small business to succeed online are written. All it takes is well built website and five core ongoing activities.

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This Birthday Cake Should Change the Way You Think

In 2013, a new generation of adults has emerged that has never known a world without the Internet. How do you think this new generation feels about your company? Hint: it has a whole lot to do with the condition of your online presence.

The days of uncertainty and neglect of the interactive space are gone. The Internet has come of age. Your company’s online presence is more critical than ever, and growing more critical every day.

Here are five basic things that every online presence, including yours, should be doing to stay current:

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How-to: Create a competitive advantage with your website.

The web is not going away any time soon. It’s not even finished growing up yet. And your organization is under growing pressure to do more online, even if you don’t realize it yet. It’s no wonder so many organizations view their websites as growing cost centers.We agree the web is a growing part of every organization’s future. And that growth can mean growing benefits too.

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