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Category Archives: Managing For Growth

WARNING! Don’t sign another contract with Yellow Pages before reading this.

WarningEvery year the phone directory guys make their rounds pushing their small business marketing solutions. A solution that has shifted from phone book ads, now to online advertising, search optimization, and even websites.

The directory guys had no choice but to follow consumer behavior away from the printed directory to online resources. The problem is the phone book guys are doing it wrong. And they’re charging a premium price to do it, because the sales guys are good making it hard to say no.

To help uncover a few important facts about their services, we’ve assembled a list of questions every YP sales guy should be asked.

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Five simple steps to a successful online presence

fivesThey say the pioneers take the arrows and the settlers take the land. This is most certainly the case with the Internet. For the average small business, the last 20 years has been a roller coaster ride with hit and miss results online.

The landscape has evolved and the technology has matured. Along the way, a whole lot of information has been gathered. Now the data is in and the results are clear. The best practices for small business to succeed online are written. All it takes is well built website and five core ongoing activities.

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The elephant in the room is an 800 pound gorilla.

In the wild world of the web, there’s a long standing tradition among salespeople to avoid certain conversations with would-be website buyers, thus avoiding the most critical issues that a new website owner should be thinking about.

The plain, simple and often unspoken truth is, owning a website is like owning an animal – care and feeding are required.

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Jackpot joins the Little Rock Executives’ Association.

Each Tuesday morning, Little Rock’s top business leaders gather for breakfast and business networking at the Capitol Hotel. With a membership roster that reads like a who’s who list of central Arkansas, the Little Rock Executives’ Association (LREA) is one of Little Rock’s oldest and most prestigious business associations.

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This Birthday Cake Should Change the Way You Think

In 2013, a new generation of adults has emerged that has never known a world without the Internet. How do you think this new generation feels about your company? Hint: it has a whole lot to do with the condition of your online presence.

The days of uncertainty and neglect of the interactive space are gone. The Internet has come of age. Your company’s online presence is more critical than ever, and growing more critical every day.

Here are five basic things that every online presence, including yours, should be doing to stay current:

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