The times have changed. And now you, and everyone else, are using the internet to find local businesses.
To get with the times, YP expanded their services to offer websites and online advertising to their customers. The problem is that they only offer a partial solution that misses the mark by ignoring some fundamental requirements.
Let’s explore the top five ways that Yellow Pages misses the mark:
Long gone are the days of free or home-grown websites. Internet users are becoming more savvy, and they have grown accustomed to great interface designs provided by the big players such as Google, Facebook, and Microsoft.
Without providing your visitors a simple interface built for their experience, they will become frustrated and bored, and then leave without the information they desire from you.
Your website must provide visitors with a very simple path forward. Your Call-To-Action (also referred to as C2A) must be shown prominently on the website, and should be a simple action-oriented message that anyone can understand. For small businesses leveraging the Internet to generate new sales, the following C2A’s could be used:
All good business leaders, from small local folks to Fortune 500 CEOs, have one thing in common. They are good at making decisions. And when it comes to the web, this is where things begin to go wrong.
I don’t mean to suggest that business leaders are doing anything wrong. To the contrary, they’re doing exactly what they are supposed to do: make decisions.
The problem is that most web shops are simply misrepresenting the problems and asking the wrong questions.