You don’t need to know much about technology to run your online presence successfully. You just have to think like a boss, and make these simple demands;
Demand thought leadership– How, in specific terms, can your website and social properties help your business in meaningful, bottom-line boosting ways? Demand a vendor that can clearly identify your business opportunities online.
Demand a plan that makes sense to you – If the plan cannot be easily explained, it is not fully understood. And don’t be charmed into taking a leap of faith by slick sales people. Demand a vendor that doesn’t promise the moon. One that simply tells you what time it is, and not how to build a clock.
Demand high quality – Your brand image is at stake, so choose carefully who you hire to publish stuff online. Bad YouTube videos and poorly written back-link pages are just spam, and you don’t want your brand associated with spam. Demand a vendor that can deliver high quality content that makes your brand stand-out online.
Demand measured results – Your website costs money. It’s an investment, and you deserve to fully understand the value of your return on investment. Demand a vendor that can do the measuring, analysis, and reporting you need to understand how well your investment is paying off.
Demand a complete solution – Covering the basics online means content, SEO, marketing, & social networking. Managing it all for growth is how the web is won. Because it’s not enough to just show results, you have grow to stay ahead. A complete solution does all of these things.
At JackPot we meet these demands every day. It’s what we do. Contact us for a no-non-sense, no obligation consultation.
he Internet is a highly competitive marketing space for professional organizations and professions such as attorneys and lawyers. Thousands of do-it-yourself tools exist to aide companies like your own in creating websites and advertisements. You’re also probably aware of local web companies who will charge high rates to get your business online.There are a lot of questions that you must answer in order to compete in the online market. And there are lawyers and law firms dominating the online space. So, how do you get to the top and dominate in such a competitive landscape?
4. Fails the five second test – It should take 5 seconds for a new visitor to determine what the site is about and what to do next. The website manager must prioritize content and functionality to avoid cluttering the interface and creating confusion with users.
3. Poor Information design –Confusing interfaces come from poor information design. A good web manager knows that information design is the key creating websites that people find easy to use.
2. Out of date content – Nothing screams neglect like old stale content. And nothing kills your search ranking faster that a static website. Good management means fresh, up-to-date content.
1. No clear call to action – If a website has a purpose, it must have goals. When there’s no call to action, the site is obviously not being managed to achieve any goals. Which also implies the website doesn’t have a clear purpose.
Does your website need a manager? JackPot offers a turn-key management solution. Contact us to learn more.